Ms. Vinita Chatterjee is the Disney Star Lead Actress, Senior Anchor-Producer, and a Metaverse Evangelist. She is also the face of Metaverse & web 3.0 in India. She is the first Indian Actress, Rapper & Journalist to launch an original music video in the in the world of Metaverse, which is dedicated to all the mothers of this universe.

Last year Facebook renamed itself as ‘Meta’ and it triggered a deluge of interest in the Metaverse. Metaverse was the hottest buzzword, which propelled me to deep dive into this world. I always believe an early bird catches the eyeballs. You are either the first or the best. Well, in my case, I choose to be both.
I am really close to my mother who is my hero, my source of inspiration. I remember, when I was young, in the third standard in school, I wrote a song for her. When I performed that song for her in my school’s annual day, I still remember, she had tears in her eyes.

So this time, for her birthday, I planned a special surprise. I composed the same old song with a beautiful heart touching tune, shot a beautiful music video and released it in the Metaverse. To my surprise, this created a world record. It became India’s first official music video in the world of Metaverse and also the first music video in the world on the theme of ‘Mother’ in the Metaverse. This song is called “Love You Mom” and it is a tribute to all the mothers of this world. It is an English song with a universal appeal. This song became an anthem for serenading all the beautiful mothers of this planet.

This music video, on the theme of Mother, actually set the ball rolling, for new and innovative work of art and music in the Metaverse. At that time people were really curious about the metaverse, so as a journalist, I felt responsible to simplify the concept of Metaverse for everyone, so that people would feel they belong to this parallel immersive universe. Everybody joined the hype but they were clueless of the technical aspects of it. There was a lacuna. I felt the need to create content so simplified that even a 5-year-old or 95-year-old can understand. So I became a Metaverse evangelist and a content creator who would simplify metaverse for everyone. My theme became “Metaverse for the Masses”.

Metaverse stands for diversity and inclusivity. It is not for the niche audience alone, it's for everybody. When there is a great footfall, brands arrive to leverage the traffic of consumers. So we see, when the masses come, the brands come, for a booming business. This gave me inspiration to become a mass motivator for the Metaverse.

I always believe, necessity is the mother of invention. Crisis gives birth to new opportunities. During this crypto winter, so many buyers are holding onto or HODLING their cryptos. Because people know it is like a wave. If there is a crest, there is a turf. If there is a winter there is definitely going to be a summer. With this expectation, people are actually developing new DAPPS, DAOs, etc and building new Metaverse platforms.

Have you seen ants? Just before the onset of the rainy season they form an army to gather food. So that during the rains, they can sit back, relax and enjoy their meal. Well, give it up for them. What a way to live! That shows precision and thoughtfulness. Using adversity for prosperity. So, what are we going to do? Are we going to hibernate because it is winter? Or visualize the arrival of the summer and create the magic of magnificence in the Metaverse.

This is the time, I feel, when we can develop new startups, new ecosystems, build bridges that will connect hearts. Let’s build a democratic and diverse world for our future. It's all about a free world. It is about me and you sitting in remote corners of the world, weaving a happy web that is close to our hearts. This is world of Web3.

Today, Web2 is completely monopolized by the Big Tech giants. Manipulation in algorithms are at the forefront. In this dreary situation, Web3 brings us the hope of a free world, which is decentralized and diverse, where developers can connect, collaborate and create with the liberty to own the rights and royalty of their content.

To add value to the world of web3, I am developing my own startup. I am in the process of creating the world's first social platform to give “face to the faceless and voice to the voiceless”, and this project is called “Mission Kalyaneshwari”. This is of global stature. This project is going to empower so many women across the world. The concept “Mission Kalyaneshwari”, stands for “A Mission to be a Blessing to the Universe”. The term “Kalyaneshwari” stands for every woman who wants to be a blessing to this planet, whether faceless or voiceless. There will be a humongous campaign titled #IAmKalyaneshwari with many celebrities joining in. I want every woman to say, “I am Kalyaneshwari; even if something wrong has happened to me, I will fight back and add value to make this world a better place for everyone to thrive”. “Mission Kalyaneshwari” is going to be a game changer. This will be a ‘phygital’ project, a unique brand with its own ecosystem. This will be a Non Profit Foundation with its digital presence in the Web3.

I have also been roped in as a global sustainability architect, developing a project to reduce the global carbon footprint. As a missionary to fight the menace of fast fashion, I stand for saving the planet from making it a dumping ground of non-biodegradable waste that the fashion industry is constantly churning out. I believe in virtual fashion. Let us all add a leaf to the chapter of the history of our modern times as the saviors of this beautiful planet.

Disclaimer: This article is based on a conversation between Mr. Abhinav Jain – co-founder of Almond Solutions and Ms. Vinita Chatterjee – a Disney Star Lead Actress, in the show METAMORPHOSIS, by Meta-Monks.

Copyright: Meta-Monks